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Helping elevate design for the gfknewron platform
GfK is a leading market research company developing solutions that empower brands and their leaders to be their best.
The app GfK Newron it’s a desktop app that enables companies, across all markets, to gain actionable insights that will help them improve decision making.
The platform combines market, consumer and brand data to show what and where, who and why, and most importantly how to shape what happens next.
My roleAs a Lead product designer my work focused on work that spanned across all phases of the design process.
This includes conducting thorough research activities during the discovery phase and subsequently executing tasks such as crafting prototypes, high-fidelity mockups, designing components, specifying interactions and animations.
Some features I’ve worked on
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Global summary
A new page that helps users have a bigger picture of overall performance across markets they are subscribed to.
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Notifications
Users can now be notified of data updates, shared filters and collections and change the type of notifications they want to receive.
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Custom timeframe
Evolving the a timeframe component to allow more specific options as custom weeks and months.
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Market segmentation
Giving users an overview on performance across channels and compare segments on different KPIs.
